Selected Experience

Experience shown with the context that makes it credible

The work below reflects relevant professional experience within the ITY team. We do not publish client names, metrics or photographs without explicit approval.

Some work predates the establishment of ITY and is identified as team-member experience. These snapshots are not presented as ITY client engagements unless stated.

Armenia · Operating property

Medical wellness commercial leadership

Situation: A complex wellness-led hospitality product required coordinated commercial and operating decisions.
Role: Strategic and commercial leadership experience of an ITY team member before ITY was established.
Work: Positioning, offer architecture, pricing logic, sales, distribution, guest journey and cross-functional coordination.
Contribution and outcome: A more disciplined commercial management system and clearer owner decisions. Performance figures are withheld until publication approval.

Armenia · International markets

Travel business growth system

Situation: A travel business needed a stronger offer, sales process and partner network to support structured growth.
Role: Founder-level business development and commercial management experience before ITY.
Work: Offer design, segmentation, partner relations, customer acquisition, sales process and operating coordination.
Contribution and outcome: A broader commercial platform and a repeatable growth system. Client and metric details are not published without approval.

Project-specific specialist work

Hospitality concept and launch readiness

Situation: New and repositioning projects need concept, brand, commercial setup and operations to reach the opening date as one system.
Role: Combined experience of ITY's core team and project-specific specialists.
Work: Concept logic, commercial planning, brand and communications, team readiness, service design and launch coordination.
Contribution and outcome: A practical owner-side framework for moving from fragmented workstreams to launch-ready decisions.

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